The area is known for its cloudy skies and heavy snowfall in the winter and hot summers. It is known for its traditional lacquerware and ceramics. This area is also famous for its rice. As with many parts of Japan, onsen hot springs baths are in abundance.
It boasts numerous, important Buddhist temples and works of art, notably Eiheiji Zen Buddhist temple. The region is also home to the Historic Village of Gokayama, a UNESCO World Heritage Site.